Artwork
📍 Kulturhaus Helferei
Deep Reality Markets
Martyna Marciniak
As AI-generated content spreads across the internet, it changes how we distinguish the real from the artificially made. The most lifelike AI images seem to threaten our trust in what we see, yet it is the rough, low-quality AI output that carries greater danger. It links to existing information and financial networks, creating self-reinforcing realities, and widens current inequalities. But what if these invisible services and processes were sold as physical products, making the core principles – and absurdities – of how they work visible to all? With catchy slogans, toy-like devices, and cheerful advertisements? «Deep Reality Markets» is a fictional company shaped by the product features and marketing approaches of major AI providers, including OpenAI, Microsoft, Amazon, Meta, and X. In its trade expo booth, a series of custom products – including the «Panic Image Trading Terminal» – reveals the hidden aspects of AI systems while pushing the dark absurdity of their current and speculative uses to the extreme.

